William Murray

Individuals, Founding Partner, Director | London, United Kingdom

About

William has worked in the Wordsearch Group for 22 years and during that time has worked on some of the world’s most prestigious buildings and developments, including the Shard and Battersea Power Station in London, One World Trade Center, Central Park Tower and Hudson Yards in New York, The 78 in Chicago, Shipyard and Candlestick in San Francisco, East Harbour, Toronto and Masdar City in Abi Dhabi.
He is an expert facilitator, speaker, and writer, and has unrivalled experience in the creation of Place Vision, in articulating the critical elements of a project’s success factors, and understanding how they can be employed in both placemaking and communication strategies.

William Murray

CTBUH Roles

Annual Conference, Presenter (Shanghai 2012; China 2016; Middle East 2018)

Annual Conference, Steering Committee (London 2013)

Videos

21 October 2018

The End of Real Estate Development as We Know It?

The world is changing rapidly, and with it our expectations of how places function, of whom they are for and why we spend time in...

Login

You must be a CTBUH Member to view this resource.

View all

Research

20 October 2018

Polycentric Cities: The Future of Vertical Urbanism

CTBUH 2018 Conference Speakers

As we approach the new normality of cities housing 10 million or more inhabitants, those best positioned for the future are evolving along polycentric, multi-nodal...

Login

You must be a CTBUH Member to view this resource.

View all

Research

21 September 2012

Selling Tall: The Branding and Marketing of Tall Buildings

William Murray, Wordsearch

Tall buildings are important brands – creating both value and recognition for the cities and countries that create them. The consequent pressures and responsibilities are...

Login

You must be a CTBUH Member to view this resource.

View all

20 June 2017

CTBUH Canada: The Story of Marketing Tall Buildings

William Murray, Wordsearch, will discuss his experience with marketing and branding some of the world’s tallest and most iconic buildings, with a panel discussion to follow.

20 June 2017

Canada Event Considers “The Story of Marketing Tall Buildings”

Building up momentum for the CTBUH 2017 Conference in Australia, the CTBUH Canada Chapter held its most recent event at the University of Toronto Faculty Club.

21 October 2016

CTBUH 2016 Shenzhen, Guangzhou, Hong Kong Conference

There is perhaps nowhere on the planet that demonstrates the impact of urbanization as markedly as the cities of China’s Pearl River Delta.

20 March 2013

London Conference Steering Committee Meeting

The Steering Committee for the 2013 CTBUH London Conference convened to discuss and confirm the final details of the Conference including the speakers, sponsorship, and tours.

21 October 2018

The End of Real Estate Development as We Know It?

The world is changing rapidly, and with it our expectations of how places function, of whom they are for and why we spend time in...

19 October 2016

CTBUH 2016 China Conference - Plenary 5: Beyond Guangzhou: Other Settings Q&A

Wendsday, October 19, 2016. Guangzhou, China. Vince Pirrello of Woods Bagot; Chris Wilkinson of Wilkinson Eyre; William Murray of Wordsearch and David Tickle of HASSELL,...

19 October 2016

From San Diego to Guangzhou: The Story of Marketing Tall Buildings

One of the keys to attracting buyers and tenants for a contemporary tall building is a succinct marketing strategy and a robust understanding of how...

18 June 2013

What are the Major Factors Influencing Tenant Choice Right Now?

Industry leaders answering this question include: William Murray, Wordsearch; Robert Pratt, Tishman Speyer; Eugene Seah, Langdon & Seah Singapore Pte; and Steve Watts, AECOM.

19 September 2012

Interview: Marketing of Tall Buildings

William Murray of Wordsearch is interviewed by Jeff Herzer during the 2012 CTBUH Shanghai Congress at the Jin Mao, Shanghai. William discusses the marketing of...

19 September 2012

Selling Tall: The Branding and Marketing of Tall Buildings

Tall buildings are important brands – creating both value and recognition for the cities and countries that create them. We have a duty to ensure...

19 September 2012

Track 9: Economics & Marketing Q & A

Track 9 Panel consisting of: Steve Watts, AECOM; Judit Kimpian, Aedas; Nigel Smith, CBRE HK; & William Murray, Wordsearch took questions from delegates.

20 October 2018

Polycentric Cities: The Future of Vertical Urbanism

CTBUH 2018 Conference Speakers

As we approach the new normality of cities housing 10 million or more inhabitants, those best positioned for the future are evolving along polycentric, multi-nodal...

21 September 2012

Selling Tall: The Branding and Marketing of Tall Buildings

William Murray, Wordsearch

Tall buildings are important brands – creating both value and recognition for the cities and countries that create them. The consequent pressures and responsibilities are...